The Challenge
The Complex Challenges of Menopause
Menopause can bring about a range of symptoms that deeply affect women’s daily lives, including depression, anxiety, and irritability, poor concentration and forgetfulness, feelings of loss of self. These symptoms can undermine a woman’s sense of identity and general health, affecting her physically, mentally, and socially.
The MenoMoves Awareness Campaign is designed to increase public awareness, challenge
stereotypes, and highlight the positive impact of exercise on women’s overall well-being during
menopause. By informing the public and promoting open discussions, we aim to create a new narrative around menopause—one that is empowering, inclusive, and filled with opportunities for growth and health.
Campaign Objectives
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To Raise Public Awareness
Through the MenoMoves Campaign, we are committed to running a comprehensive
awareness campaign to inform and educate the public about the reality of menopause. We are focused on removing the stigma and promoting an open dialogue about the challenges and opportunities of this life stage. -
To engage Role Models from the Sport Sector
We are leveraging the influence of renowned female athletes to serve as role models, demonstrating how physical activity can empower women during menopause. These athletes will share their personal stories of overcoming challenges, becoming a beacon of inspiration for women everywhere. -
To offer Educational Resources
We are developing accessible and practical resources, including brochures and online materials, to provide women with reliable information. These resources will cover everything from the physicaland psychological symptoms of menopause to tips on exercise, nutrition, and emotional resilience.
